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Popular travel deals website DayTripFinder is to rebrand as ‘FamilyBreakFinder’.
The site has been redesigned to reflect its growing coverage of family holidays and short breaks in the UK and abroad, as well as UK visitor attractions. It has retained its familiar green and white logo as well as dog mascot, Snuffles.
Founder Dominic Sawyer said: “We have over 140,000 UK members now and they want us to address all of their family travel needs, not just days out.
“For some time we’ve been publishing content related to package holidays, short breaks, holiday rentals and even car hire and travel insurance, so it was time that the site name reflected the wider scope of what we offer and what, in turn, has attracted brands such as Cheapflights, Jurys Inn and Holiday Extras to work with us.”
“The change to FamilyBreakFinder heralds our mission to become the top destination website for family travel of all kinds.”
Launched in 2014, DayTripFinder grew strongly on the back of its email newsletters and social content. Within two years, almost 1/4 million Facebook fans were following its daily deals, travel tips and viral-friendly content. During peak the site attracts 300,000 visitors per month.
DayTripFinder has proved popular with UK mums, with an 84 per cent female audience split and 81 per cent parent. It published its first book, the Cheap Family Travel Guide, in April.
Sawyer said: “We’ve been focussed largely on an affiliate business model for the majority of our time in the market, but mounting interest from partners has led us to develop a wider media offering.
“Content sponsorship and lead generation – along with email marketing – have been very popular with our travel brand partners and we expect revenues from these to match affiliate income this year.”