Popular travel deals website FamilyBreakFinder is to partner with holiday rental engine Holidu in an expansion of its offering to members.
The start-up, which has over 140,000 UK registered users and around ¼ million Facebook fans, is aiming to become a ‘one-stop-shop’ for families searching holidays, short breaks and days out.
FamilyBreakFinder founder, Dominic Sawyer, said: “As we’ve grown and expanded into holidays abroad as well as at home, our members have come to expect us to address all of their family travel needs. This deal with Holidu means that families can now find rental apartments across the world quickly, cheaply and efficiently without leaving our site.
“It’s part of our mission to provide a seamless research and booking process for family travellers, and we’re talking to other travel partners about integrating their technologies to this site. Package holidays, hotels and flight search are some of the possibilities we are looking at. These are categories where we generate a lot of business.”
Launched in 2014, FamilyBreakFinder grew strongly on the back of its email newsletters and social content. During peak the site attracts 500,000 visitors per month with its daily deals, travel tips and viral-friendly content.
FamilyBreakFinder has proved popular with UK mums, with an 84 per cent female audience split and 81 per cent parent. It published its first book, the Cheap Family Travel Guide, in April. The site’s business model is a mix of affiliate revenue, lead generation, content sponsorship and advertising.
Sawyer said: “Affiliate has been the at the core of our business model for some time, but to thrive we need to be creative and dynamic in the way we execute it. It’s great to partner with a market-savvy brand like Holidu that understands that and is willing to work together. It helps too that they have an inventory of over 3 million rentals that we can offer up to our members.”